INTRODUCTION TO DIGITAL MARKETING

Date:  23 – 24 Feb 2017
Length: 2 days
Location: JHB, CPT

Two-day seminar on improving social and digital strategy and marketing

Marketing communications professionals must adapt to rapid changes in social and digital media on a daily basis—but keeping up with new platforms and strategies can be a demanding job in itself. To succeed, they must approach social media platforms as two-way communication vehicles in order to reach more customers, deliver the right message, and drive more traffic to their website.

This two-day program provides you with an overview of the latest digital media and social media strategies to apply to your business and personal brand. Through interactive and relevant exercises, you’ll explore many of the major platforms and receive real-time feedback in the process. Each module provides hands-on opportunities for building the strategic skills and mindset to bolster your digital brand and boost your marketing reach.

Program highlights

  • Understand common terminology when referring to digital and social marketing
  • Evaluate your brand’s digital footprint to find what’s missing or needs to be improved
  • Improve postings and polish profiles per best practice standards
  • Manage your digital brand from both a personal and a business perspective
  • Create a powerful personal or company page that has impact on social media
  • Identify and follow influencers pertinent to your brand to expand your reach
  • Explore how different search and digital ads improve search engine marketing

table. You will develop more sophisticated negotiating skills, learnhow toavoid common deal-making pitfalls, and emerge prepared to conduct a wider range of complex negotiations with confidence.

Why you should attend

  • Design and execute more effective negotiation strategies
  • Improve outcomes involving multiple parties, issues, and agendas
  • Negotiate across international or cultural boundaries
  • Boost your bargaining power while creating value for all parties
  • Identify and eliminate barriers to success
  • Orchestrating the negotiation process
  • Sequencing related deals
  • Aligning dealmaking and implementation phases
  • Building and managing coalitions across the negotiating process
  • Managing your team to gather constituent support
  • Choosing how and when to share new information
  • Deciding when to present new options for creating value

Program highlights

  • Orchestrating the negotiation process
  • Sequencing related deals
  • Aligning dealmaking and implementation phases
  • Building and managing coalitions across the negotiating process
  • Managing your team to gather constituent support
  • Choosing how and when to share new information
  • Deciding when to present new options for creating value

Who should enroll

This program is designed for professionals with some negotiating experience who want to take their strategic skills to a higher level. It is especially helpful for those who engage or plan to engage in international deals, multiparty negotiations, or more complex deals. Ideally, participants will have previously participated in basic negotiation training, such as our complementary program Negotiation Skills: Strategies for Increased Effectiveness.

 

COST:

Course fees will be R 8,750 per person per workshop, including lunch and refreshments.  This does not include transport to the venue, accommodation.